What will help universities to recapture social licence with the Australian community?
The one thing we all know is that new approaches are required if we are going to recapture support from Australians – or else we risk suffering legion negative headlines and a continuation of the sentiment spiral observed during 2024.
At a time of bipartisan commitment to slash revenue and Government implementation of large-scale regulatory and funding reform, there is no question that the sector will be altered – but no clear insights into what it will become.
Brand Australia 2025 is a one-day conference that will feature panels of experts from diverse perspectives, providing an opportunity to explore perceptions of HE, and discuss who should really be shaping the future of the sector.
For years the sector has talked about brand in terms of the way Australian education is presented to international students, but now we confront a more pressing issue – how to craft positive and authentic perceptions of Australian HE in the Australian population and in our own institutions. Brand Australia 2025 will include panel discussions and presentations curated by the Future Campus team, providing fresh insights into perspectives and opportunities that every institution should consider in 2025.
This mini-conference, timed to coincide with many HE representatives descending on our nation’s capital, will ask some of the questions that nobody else is likely to ponder – and provide opportunities for you to ask questions and contribute to the conversation.
Brand Australia will run from 11.00am-4.00pm at the National Film and Sound Archive in Canberra followed by networking drinks sponsored by Future Campus and the Australian Technology Network of Universities (ATN) in the NFSA’s historic courtyard, from 4.00pm-5.30pm.
