Our latest conference, Brand Australia 2025, provided an opportunity to examine key questions about the relationship between university and community – and how the higher education sector could rebuild social licence.

Held at the National Film and Sound Archive in Canberra, the event brought together thought leaders from across the sector for insightful panel discussions and presentations. The conversations focused on shaping authentic perceptions of Australian higher education within the Australian community.

The event sparked critical dialogues on how to craft a compelling brand for the sector as we move towards a year of elections and further change in 2025.

The six conference sessions are shared below.

About

Sessions from Future Campus’s Brand Australia 2025 Conference, held in Canberra on 24 February 2025.

Panellists:
• Jodie Trembath – Director of Skills, Employment and Small Business, Australian Chamber of Commerce and Industry
• Michelle Grattan – Professorial Fellow at the University of Canberra and chief political correspondent at The Conversation.
• Professor Frank Bongiorno – ANU, President, Council for the Humanities, Arts and Social Sciences.